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Kim Su-ji won the 2024 KLPGA season's last major, the Hite Jinro Championship, at Blue Heron Golf Club in Yeoju, Gyeonggi, on Sunday, finishing with a two-under-par 286.
People visit Hite Jinro‘s tasting pop-up store ″Kelly Lounge,″ which opened in Gangnam District, southern Seoul, on Thursday. Kelly Lounges, off-limits to minors, also opened on Dongseong-ro in Daegu and Seomyeon in Busan.
Hite Jinro signed a sponsorship deal with the New York Red Bulls football team to globally promote its soju brand Jinro. The sponsorship was formed on March 31, the company announced on Wednesday. Through the deal, Hite Jinro will set up a booth in..
Several spirit and beverage companies announced that they have no plans to raise prices amid government scrutiny suggesting the industry could be targeted by anti-inflation measures.
Unionized cargo truck drivers block the entrance of the Hite Jinro factory in Hongcheon County, Gangwon, on Wednesday. This marks the second day of the drivers' protest, disrupting the delivery of Hite Jinro beer from the factory.
Korean food chains are making a go of it in Vietnam — a foodie destination in its own right — by catering to younger customers with innovative spaces, high-quality products and a spin on services.
Hite Jinro, Korea's leading beverage company, said Tuesday it will strengthen marketing efforts in Japan to boost sales of the traditional Korean liquor soju.
Hite Jinro raised the factory prices of its beers by an average 7.7 percent Wednesday, the alcohol maker's first price rise since 2016.
Hite Jinro has started exporting Terra beer to Hong Kong with plans to expand sales to the United States and Singapore.
Food and beverage companies have been increasingly collaborating with fashion companies.
Korea JoongAng Daily Sitemap