Korea Joongang Daily
Korea JoongAng Daily

Hitejinro parodies Nvidia chief's 'chimaek' meeting in new ad

Hitejinro, Korea's leading beverage company, said Tuesday it has released a new advertisement for its flagship beer brand Terra that parodies the Nvidia chief's recent “chimaek” gathering with local corporate leaders in Seoul.

2025-11-18

Hitejinro's free Gangwon brewery tour offers majestic views and fresh brews

At the Hitejinro Gangwon brewery in Hongcheon, Gangwon, a peek behind the scenes at the inner workings of a beer maker, from a bottling process heavy on recycling to a tasting room with fresh beer on tap.

2025-09-24

Hitejinro finds its flow in the Philippines, fueled by Hallyu and soju love

A combination of the Hallyu, or the Korean Wave, and expanded local sales networks has driven sales growth at Hitejnro Philippines in recent years, the company said at a recent media event.

2025-05-27

Hitejinro to raise beer prices on high raw materials costs

Hitejinro, Korea's leading beverage company, said Tuesday it will raise the prices of its flagship beer products later this month to reflect higher raw material costs.

2025-05-13

New Vietnam Hitejinro plant will pump out 5 million crates of soju a year

Hitejinro, Korea's largest soju producer, has begun building its first overseas plant in Vietnam, aiming for 2026 production.

2025-02-06

Hitejinro rides Korean wave in Vietnam on way to soju swell

Hitejinro is actively promoting the green bottle ubiquitous in the Korean shows that have found a massive market in Vietnam.

2024-06-19

Hitejinro's first overseas factory to produce fruit soju for 86 countries

Hitejinro plans to build its first overseas soju factory in Vietnam with an $77 million investment, aiming to produce fruit soju for distribution in more than 86 countries by mid-2026.

2024-06-19

Hitejinro continues global push for soju popularity

Hitejinro, behind the Chamisul and Jinro soju brands, unveiled plans to expand the appeal of soju, from new flavors to a new factory in Vietnam.

2024-06-18

Hitejinro recalls 1.24 million beers after 'mucus-like substance' found in cans

Hitejinro recalled 1.24 million cans of FiLite Fresh beer due to issues with hygiene in its facilities that led to the appearance of a mucus-like substance in the cans. The company will be fined for violating the Food Sanitation Act.

2024-05-17

Hitejinro recalls FiLite Fresh cans over 'mucus' substance

Hitejinro has issued a recall of cans of its FiLite Fresh alcoholic beverage made on certain dates after customers complained of a foreign substance.

2024-05-07