Korea Joongang Daily
Korea JoongAng Daily

Hitejinro rides Korean wave in Vietnam on way to soju swell

Hitejinro is actively promoting the green bottle ubiquitous in the Korean shows that have found a massive market in Vietnam.

2024-06-19

Hitejinro's first overseas factory to produce fruit soju for 86 countries

Hitejinro plans to build its first overseas soju factory in Vietnam with an $77 million investment, aiming to produce fruit soju for distribution in more than 86 countries by mid-2026.

2024-06-19

Hitejinro continues global push for soju popularity

Hitejinro, behind the Chamisul and Jinro soju brands, unveiled plans to expand the appeal of soju, from new flavors to a new factory in Vietnam.

2024-06-18

Hitejinro recalls 1.24 million beers after 'mucus-like substance' found in cans

Hitejinro recalled 1.24 million cans of FiLite Fresh beer due to issues with hygiene in its facilities that led to the appearance of a mucus-like substance in the cans. The company will be fined for violating the Food Sanitation Act.

2024-05-17

Hitejinro recalls FiLite Fresh cans over 'mucus' substance

Hitejinro has issued a recall of cans of its FiLite Fresh alcoholic beverage made on certain dates after customers complained of a foreign substance.

2024-05-07

Chamisul Fresh Soju drops alcohol content to 16 percent as public demands lighter drinks

Hitejinro reduced the alcohol content of Chamisul Fresh Soju to 16 percent to meet consumer demand for lighter drinks.

2024-02-13

Korean liquor giants to slash soju prices in 2024

Korea's major liquor players, including Hitejinro and Lotte Chilsung Beverage, are set to reduce wholesale prices for their soju brands starting next year, following the government's plans to lower taxes for domestically produced alcoholic beverages.

2023-12-18

Young Koreans develop a taste for whiskey as wine sales sour

Korea's young generation is embracing whiskey over wine, leading to the rise of whiskey-related products and pop-up stores.

2023-12-07

Hitejinro tees up British expansion as soju hits shelves of supermarket giant

Korean liquor company Hitejinro marked its debut in the British retail sector by securing shelf space in Sainsbury's supermarket chain as well as other online platforms.

2023-11-28

Fearing customer backlash, restaurants stay put on soju prices

Prices for HiteJinro’s soju and beer brands rose on Thursday, but restaurants in Seoul have hesitated to raise prices on soju sold in-store despite the increased costs.

2023-11-10