Korea Joongang Daily
Korea JoongAng Daily

SM Entertainment showcases naevis as AI Content Festival begins at Coex

The AI Content Festival 2025 kicked off on Thursday at Coex in southern Seoul. The event, continuing until Saturday, is free to enter and features booths from different companies and institutions, alongside guest speech sessions.

2025-12-04

Virtual idols, now surging in popularity, poised to transform the K-pop industry landscape

Once dismissed as a fringe subculture, virtual idols are now filling stadiums, topping music charts and edging closer to the mainstream K-pop spotlight — backed by billions of dollars and powerful tech.

2025-10-08

JYP Entertainment recruits for experts in bid to develop its own virtual K-pop star

JYP Entertainment is recruiting experts to debut its own virtual K-pop star. "JYP Entertainment and its tech business subsidiary Blue Garage will broaden the global horizons of K-pop through an unprecedented form of AI artist," it said.

2025-09-03

Virtual singer naevis to release second single 'Sensitive'

Virtual singer naevis, stylized as nævis, will release her second single "Sensitive" on Aug. 7, according to SM Entertainment.

2025-07-22

K-pop in 2025: The rookies and acts hyped to make a big splash next year

With the new year just days ahead, the Korea JoongAng Daily has compiled a list of 10 rookies and new acts to look forward to in 2025.

2024-12-28

SM Entertainment partners with MBC to create naevis content

SM Entertainment and television broadcaster MBC signed an agreement to cooperate on creating new content for the K-pop agency's virtual singer, naevis, the two companies said Thursday.

2024-12-12

Inside naevis: SM Entertainment reveals how its virtual idol was made

SM Entertainment officially became the first major K-pop agency to jump on the virtual idol bandwagon with naevis, a virtual singer that debuted on Sept. 10 with the single “Done.”

2024-10-16

Virtual idol naevis announced as ambassador for Seoul Design 2024 event

Virtual idol naevis has been appointed as the ambassador for Seoul Design 2024, the Seoul Design Foundation said Friday.

2024-10-04

SM Entertainment to use LG U+ AI technology for virtual idol naevis

SM Entertainment and LG U+ will team up to use the telecommunication company's generative AI program for the K-pop's company's soon-to-debut virtual singer nævis, or naevis, the two companies said on Sunday.

2024-09-01

SM Entertainment to unveil virtual idol nævis from aespa's fictional universe in September

SM Entertainment will unveil its first virtual idol, nævis, next month, the K-pop agency said Wednesday.

2024-08-21