11- year-old Idea Girl for New Products

Seo Woo Yon, an 11-year-old elementary schoolgirl is called 'Kid Idea Captain' among accessory goods designers at 'Somsi'.
After school, Seo visits the company in Shinchon, Seoul and gives her ideas for new products using 2000 different accessary materials.
Chung Hye Jin, a designer with the company who is trained at Italy's fashion school 'Marangoni', takes note when Seo is making a new product.
She says, 'Seo's abundant ideas and imagination is already beyond the expert's level, especially her sense of color.'
Seo accidentally dropped by this company with 1 dollar of 'Do it Yourself' expense.
One day she made a fur necklace which was a fresh turning point a most sellers were convinced that fur is a stuffy material for necklaces.
Since then, the store invited the young child as a VIP guest and developed her ideas including 'Initial Cell Phone String'.
It is made with dice imprinted with the alphabet which the owner arranges to spell their name.
It became a blockbuster item with 100,000 sales.
She has been receiving 500 dollars every month from the store for the rights to her ideas. Hwashik Bong : trojans@joongang.co.kr