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ESPN plans to launch 3-D sports channel

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Jan 07,2010
NEW YORK - ESPN is looking to ride one of the next big waves in consumer electronics with a new 3-D sports channel. The network, owned by the Walt Disney Co., says it will introduce a channel this year that will broadcast live sports events using the technology, starting with the FIFA World Cup soccer match on June 11. The channel will not operate 24 hours a day but plans to run at least 85 live events in its first year.

In an interview, ESPN’s vice president for technology, Chuck Pagano, said the network is preparing for a “3-D tsunami’’ in the TV industry. Major electronics makers plan to bring 3-D TV sets to market soon. AP



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