중앙데일리

Support our local stories

Oct 17,2016

Each region of Korea has various interesting and unique stories, and these stories are very valuable. The answer to finding original content can be found from these regions. We need to make new models by integrating storytelling, space-telling and spirit-telling.

I had attended the opening ceremony for Pirigol, or pipe village, in Hongcheon, Gangwon Province as the village transformed into the sixth agricultural tour village. Based on the legend of the angelica dahurica pipe, an old pipe was reconstructed and played. Nongak, music troupes traditionally found in the countryside, were restored, and the Saemaeul center built in 1973 was renovated as the new town library.

The locals worked hard to use their traditions to transform the village.

Story-telling incorporating local folklore, literature, cultural and historic resources, historic figures and local specialties make the village more attractive and alive.

The Korea Creative Contents Agency (KCCA) is digging up various sources in different regions and trying to develop Korean contents with local flare. Even when a region has great source material, it is often hard to commercialize this due to challenges in financing and execution. It is important that the KCCA launched phase-by-phase support for the production, commercialization, distribution and marketing.

It is also important to clearly distinguish different genres, such as local or convergent. Moreover, reinforcement of business capacities for regional contents companies, project marketing, PR and investment consulting should also be provided. Only then can they overcome the limits of one-off project-based support.

Nurturing local contents is a new idea. We use the word “contents” so widely, and it may sound ambiguous. But simply, contents mean substance. Nurturing local content is the work of finding substance. Only then can we create the ultimate “killer content.”



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