Dokdo video ad goes up in Times Square
Many advertisers regard the colorful billboards in Times Square as some of the world’s best spots to catch the attention of passersby. A 30-second video titled “Dokdo is part of Korea” will be played twice an hour, 48 times a day, on the billboard on which CNN broadcasts news throughout the day.
Sovereignty over the islets is a subject of dispute between the Korean and Japanese governments. The islets are under the protection of the Korean Coast Guard.
The video begins with a crossword puzzle with the names of islands and the countries they belong to: Hawaii and America; Sicily and Italy; Bali and Indonesia; and Dokdo and Korea. It ends with the message “Visit Dokdo, the beautiful island of Korea.”
All expenses, including the billboard rental and video production costs, were paid by pop singer Kim Jang-hoon, an advocate of Korea’s sovereignty over Dokdo. The billboard space will be leased for four months.
Kim is known for promoting the term “East Sea” instead of “Sea of Japan,” and raising awareness of Korea’s rights to the islets. Kim spent his own money to run a full-page ad proclaiming Korea’s rights to Dokdo in The New York Times on July 9, 2008.
By Kang In-sik, Kim Mi-ju [email@example.com]