Dokdo video ad goes up in Times Square

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Dokdo video ad goes up in Times Square

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A video advertisement advocating Korea’s sovereignty over the Dokdo islets in the East Sea (Sea of Japan) was unveiled on a Times Square billboard in New York City beginning yesterday, local time. The billboard’s debut was timed to mark the anniversary of the March 1 Independence Movement of 1919. [NEWSIS]

A video advertisement advocating Korea’s sovereignty over the Dokdo islets in the East Sea (Sea of Japan) went up on a Times Square billboard in the heart of New York City beginning yesterday, local time, to mark the anniversary of the March 1 Independence Movement of 1919.

Many advertisers regard the colorful billboards in Times Square as some of the world’s best spots to catch the attention of passersby. A 30-second video titled “Dokdo is part of Korea” will be played twice an hour, 48 times a day, on the billboard on which CNN broadcasts news throughout the day.

Sovereignty over the islets is a subject of dispute between the Korean and Japanese governments. The islets are under the protection of the Korean Coast Guard.

The video begins with a crossword puzzle with the names of islands and the countries they belong to: Hawaii and America; Sicily and Italy; Bali and Indonesia; and Dokdo and Korea. It ends with the message “Visit Dokdo, the beautiful island of Korea.”

All expenses, including the billboard rental and video production costs, were paid by pop singer Kim Jang-hoon, an advocate of Korea’s sovereignty over Dokdo. The billboard space will be leased for four months.

Kim is known for promoting the term “East Sea” instead of “Sea of Japan,” and raising awareness of Korea’s rights to the islets. Kim spent his own money to run a full-page ad proclaiming Korea’s rights to Dokdo in The New York Times on July 9, 2008.


By Kang In-sik, Kim Mi-ju [mijukim@joongang.co.kr]
Related Korean Article

김장훈-서경덕, 뉴욕 타임스퀘어에 독도 광고 상영


[아시아경제 고재완 기자]한일 강제병합 100년인 올해 3.1절, 미국 뉴욕 맨해튼의 심장부인 타임스스퀘어 광장 CNN뉴스 광고판에 독도관련 영상광고가 상영되기 시작했다.

이번 광고를 기획 및 제작한 한국 홍보 전문가 서경덕 성신여대 객원교수는 "각 나라를 대표하는 관광섬들을 예로 들면서 'Visit Dokdo(독도방문)'라는 콘셉트로 자연스럽게 관광을 유도하는 전략으로 제작했다"라고 밝혔다.

또한 서 교수는 "독도는 역사적·지리적·국제법적으로 명백히 우리 고유의 영토이기에 '독도는 한국땅'이라는 홍보보다는 문화 관광 쪽으로 콘셉트를 잡아 홍보하는 것이 외국인들에게 보다 자연스럽게 다가갈 수 있을 것"이라고 덧붙였다.

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