[Sponsored Report] SK Broadband creates ‘happy’ Internet culture

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[Sponsored Report] SK Broadband creates ‘happy’ Internet culture

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Executives of SK Broadband clean and package telecommunication equipment with employees of Happy Green-Recycling.


Korea’s leading telecommunication company SK Broadband is realizing “Happy Management” goals through sharing with various NGOs and public organizations.

It is seeking to achieve “Happy Communication” objective with various customers and the society through sharing and participation.

According to social welfare policy of SK Group, SK Broadband has founded the Happy Green-Recycling. The foundation provides an environment friendly business of inspecting, cleaning and packaging modem, set-top box and telephone, which are rental telecommunication equipment. By recycling the asset and conducting this important value chain, it is demonstrating a frontier socially conscious company model.

The Happy Green-Recycling is located at Anseong City, Gyeonggi, within SK Networks Anseong Logistics Center. The foundation is 6,611 square meters (71,166 square feet) and employees 60 personnel including the disabled and those from low-income households. Wheelchair accommodated facilities offer the best working environment for employees with physical impairments. Through the Parenting Service Group, with experts in each field providing consulting service, the company is improving the competitiveness foundation.

To counteract the adverse effects of internet usage and implement a sound internet culture, the company is conducting the “Happy Internet” social contribution program. This program started in 2009 and aims to create a desirable environment for information sharing. The program is working to prevent and cure internet addiction and provide useful information for safer usage. It has signed an agreement with the National Information Society Agency under the Ministry of Public Administration and Security, to provide a social contribution model where private entities and the government cooperate to resolve social issues.

This year the company plans to expand the program to include parents for better result. In addition, summer camps where families can participate in group consulting and mentoring with employees and university student volunteers are set up to recover family functions in child growth and prevention of internet addiction.

SK Broadband has opened the Happy IPTV study room in 60 of the classrooms in Korea since 2010 in conjunction with the Korea Association of the Community Child Center to help children and teenagers further their education. By conducting local programs with the employees and volunteers, the company plans to continue the IPTV study room program.


By Lee Ji-hyun [concordia@joongang.co.kr]

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