[Sponsored Report] The Redface taps Jung Woo-sung

Actor Jung Woo-sung has been named by Korea’s outdoor product brand The Redface as the new face to promote its wilderness-chic line of products.

The 46-year-old Korea’s outdoor product brand The Redface has named actor Jung Woo-sung as the new face to promote its wilderness-chic line of products.

Jung who captured the audience with acclaimed acting in SBS drama “Athena: Goddess of War” has signed a one year contract to model for The Redface. The company explained they have chosen the 39-year-old to represent the brand as “Jung is a model that can appeal to almost all age groups and give faith to the customers just with his name. His trustworthy and fashionable image will further strengthen the traditional image of The Redface as the Korea’s first outdoor brand and its legacy as the outdoor-style guide. The actor is not only outstanding visually but has a calming and confident voice to highlight the quality of the products.”

With many competing outdoor brands recruiting top stars as their models, Jung Woo-sung jumping in the ring will add more excitement in the industry.

Song Hung-il, the managing director of The Redface, said, “As we are Korea’s first outdoor brand that has stuck with the outdoor tradition for half a century, we have developed technology and functions that are required in extreme environment and our merit is to express these functions in sophisticated design. This season our trendy and fashionable design will meet Jung’s stylish taste and will meet customers as a high-quality functional fashion brand.” Jung Woo-sung’s stylish The Redface outdoor style will be advertised to the customers starting September through television and brand posters. The Redface is the first developer of the rock climbing hiking boots in Korea in 1966, and is an outdoor product brand with inhouse technology. It has been investing 5 percent of its annual sales in research and development and is planning to actively invest in design and function.

From September, Jung Woo-sung will also be promoting The Redface brand in public television stations and through other media outlets, with the goal of advancing the brand power into the top five in Korea’s outdoor products market within the next three years.

By Lee Ji-hyun [concordia@joongang.co.kr]