Hite’s way of beating the heat

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Hite’s way of beating the heat

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Models promoting Hite Jinro’s beer brand play a water balloon game called Catch Ice Points as part of the Hite & Summer Festival yesterday at Haeundae Beach in Busan. The company said it is scheduled to hold various events during the festival through Aug. 12 aimed at promoting Hite’s clean and cool image to vacationers. [NEWSIS]

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