B.A.P picked to represent NIKE’s Air Force 1
B.A.P
B.A.P has been picked by Nike to represent its Air Force 1 line, the first basketball shoes to use Nike Air technology.
To mark the 30th year since launch the line’s launch, the world’s leading sports and fashion brand has picked the K-pop group to represent the range.
In addition, Nike has also picked celebrities like deejay Primary and media artist Theo Park to be a part of a project group called “The Ones” to represent the shoes.
“B.A.P made a statement with its style upon debut,” said a spokesperson from Nike.
“As an artist with its style in K-pop, the band will work toward promoting the brand’s new concept — ‘futuristic.’ ”
In the released teaser image, the boy band can be seen clad in all white looking very “futuristic” indeed.
By Carla Sunwoo [carlasunwoo@joongang.co.kr]
with the Korea JoongAng Daily
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