KARA becomes model for K-Swiss

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KARA becomes model for K-Swiss

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KARA has become the new face of the sports apparel brand K-Swiss.

The five girls in the group were picked for their “powerful dance skills as well as their lively character as exemplified on variety shows,” said a spokesperson for the brand.

The group will begin promoting the brand this month. The girls recently finished shooting the ads at a gymnasium in Korea University.
The spring and summer collection set to be endorsed by the girl group is titled “It’s My Show Time” and will see the girls showcasing an array of styles through both on- and offline ads.

By Carla Sunwoo [carlasunwoo@joongang.co.kr]
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