[Sponsored Report] In winter, KB turns its focus toward sharing

KB Financial Group CEO Yoon Jong-kyoo and employees participate on Nov. 14 in the “KB Kimchi Sharing” campaign. [KB KOOKMIN BANK]

In November and December, KB Financial Group is organizing various activities for its annual corporate social responsibility (CSR) campaign, “Warm Winter Sharing.”

Since 2010, KB Financial Group employees have participated in the program every winter, offering help to neighbors in need.

The 2015 winter campaign started this month with KB Kookmin Bank’s “KB Kimchi Sharing” event, for which KB Kookmin Bank joined forces with the Korean Red Cross to host the campaign in 18 regions. The “KB Hope Box,” a long-term campaign launched in March, will also proceed this month in 33 regions. This social project distributes gift boxes containing stationery and daily necessities to underprivileged children and teens.

As always, all 12 group affiliates will take part in at least one activity for this year’s campaign.

KB Insurance will host a series of events throughout December. Apart from financial help such as scholarships for the children of traffic accident victims, KB Insurance has also planned social programs such as the “Dear Family Box.” For the project, employees buy and complete DIY kits to make fabric dolls, and profits from the sales go to low-income single mothers.

KB Kookmin Card will prepare and deliver Christmas gift sets to underprivileged children and “KB Smile Boxes” containing daily necessities to low-income seniors.

Other CSR activities by KB affiliates include: the “Caps for Good” campaign in which employees knit hats to prevent neonatal deaths from hypothermia (KB Investment & Securities), holding a blood drive (KB Life Insurance), providing meals for seniors (KB Asset Management), providing daily necessities for multicultural families (KB Savings Bank) and making kimchi to share with nursing homes (KB Investment).