Ediya Coffee aims to launch its 2,000th store this yearThe head of Ediya Coffee laid out a major expansion plan and business strategy for 2016 on Tuesday.
The coffee chain plans to open its 2,000th store within the year by launching more stores outside of Seoul, CEO and President Moon Chang-ki said in a statement released by the chain.
If the chain achieves the goal, Ediya will have the largest number of stores among franchised coffee purveyors.
Another major change is the strengthening of its bakery menu by forming a team devoted to baked goods.
The company says it will scout pastry experts for the new squad.