Korea Tourism Organization teams up with Netflix to release promotional video

Global streaming platform Netflix collaborated with the Korea Tourism Organization (KTO) to release a video promoting Korea titled "Explore Korea" on Tuesday. [KTO]

The Korea Tourism Organization (KTO) released a promotional video introducing the country that was made in collaboration with global streaming service Netflix.

The video, titled "Explore Korea," was uploaded on the KTO's official YouTube channel and features clips from local original series such as “Kingdom” (2019-2020), “Busted” (2019) and “Love Alarm” (2019).

Clips from Netflix's global content such as “Chef’s Table” (2015), “To All the Boys I’ve Loved Before” (2018) and “To All the Boys: P.S. I still Love You” (2020) were also included to highlight Korean culture.

The video can also be found on the KTO's website and Facebook page, and the organization hopes to promote the country’s diverse beauty in overseas.

Netflix users can type “Explore Korea” into the search function to find all the content featured in the promotional video.

“It’s very meaningful for us to have the special opportunity to collaborate with the KTO to highlight Korea’s beauty through the various original drama series, films and variety shows,” an insider at Netflix commented.

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]