BTS branding
![Boy band BTS poses next to a concept car under Hyundai Motor's electric vehicle (EV) brand Ioniq. According to Hyundai Motor on Monday, BTS launched "Ioniq: I'm on it," a brand song dedicated to the EV. It is the first music collaboration between the Korean automaker and the boy band.[YONHAP]](https://koreajoongangdaily.joins.com/data/photo/2020/08/31/05578267-9f84-4746-95dd-89bae52b4267.jpg)
Boy band BTS poses next to a concept car under Hyundai Motor's electric vehicle (EV) brand Ioniq. According to Hyundai Motor on Monday, BTS launched "Ioniq: I'm on it," a brand song dedicated to the EV. It is the first music collaboration between the Korean automaker and the boy band.[YONHAP]
with the Korea JoongAng Daily
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