Thom Browne Galaxy Z Fold2 generates big buzz
More than 230,000 Koreans put their names in to buy one of 5,000 Thom Browne Galaxy Z Fold2s from Samsung Electronics.
The company held a two-day online lucky draw from Sept. 7 to 8 for a chance to purchase the Galaxy Z Fold2 Thom Browne Edition.
The smartphone comes with several accessories also designed by Thom Browne, including a set of wireless earbuds and a Galaxy Watch 3.
About 230,000 people in Korea applied for the 3.96 million won ($3,330) package. The package would normally retail for about 3 million won.
Thom Browne was founded in the United States in 2001 as a maker of menswear. It has since been owned by a number of companies and is now controlled by Milan's Ermenegildo Zegna.
Samsung Electronics on Wednesday afternoon started contacting winners. The packages will ship to customers starting Sept. 25.
Of 5,000 units, 1,000 have been allocated to Korea.
BY KIM YOUNG-MIN [firstname.lastname@example.org]