Ninety One, the boy band pioneering Q-pop in Kazakhstan

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Ninety One, the boy band pioneering Q-pop in Kazakhstan

 Ninety One is Q-pop band pioneering the music scene in Kazakhstan.
 
The band, which debuted in 2015, has its own unique style that implements iconic elements of K-pop such as electronic-style dance music, synchronized choreography and heavily stylized makeup and costumes.
 
The Q in the Q-pop stands for Qazaq, which is how Kazakh is supposed to be spelled in Latin script. The Kazakhstani government has been promoting the usage of Latin script among the public, and Q-pop has been an effective means of doing so for the past few years.  
 
Nowadays there are a handful of Q-pop acts including girl groups, boy bands and soloists, but it was boy band Ninety One and its 2015 debut EP that began it all.
 
The Korea JoongAng Daily sat down with the band for a video interview with the group.
 
 

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BY LEE JUNG-JOO [lee.jungjoo@joongang.co.kr] 

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