Baskin Robbins opens new store in 'old' village

The Baskin Robins concept store in the hanok village of Samcheong-dong, central Seoul, late in the evening. [SPC GROUP]

Baskin Robbins opened a new store in the hanok village of Samcheong-dong, Jongno District, central Seoul, announced the company Thursday.

The store employs elements of the traditional hanok houses. The location is decorated with string art installations inspired by hemp weaving.

Special dessert menus and drinks incorporating traditional ingredients, such as black sesame, sweet pumpkin, red beans, corn and Korean tea flavors, have been developed exclusively for its Samcheong store.

Baskin Robbins will offer discounts via the Happy Point app to celebrate the opening of its Samcheong-dong ice cream shop. Coupons offering up to 30 percent discounts on the chain’s signature items, like the “Garden Sundae” and “WaWa Tteok” can be downloaded through its app.

The coupons can be used until Nov. 19.

BY KANG JAE-EUN [kang.jaeeun@joongang.co.kr]