LG Hausys attends The Kitchen & Bath Industry Show virtually

Imitation marble presented by LG Hausys. [LG HAUSYS]

LG Hausys, a manufacturer of building materials, is virtually introducing its products at The Kitchen & Bath Industry Show .

The three-day event, which wraps on Feb. 12, is North America’s largest trade show dedicated to kitchen and bath design.

LG Hausys said on Tuesday it is demonstrating new releases, like “differentiated designs of imitation marble” as part of the effort to accelerate its growth in the North American market.

It has set up a virtual show room centered on an imitation marble.

The company has prepared a total of 12 new releases that can be applied in bathrooms, laundry rooms and kitchens.

LG Hausys “will solidify [our] strong brand power in North America through active promotion of new releases, which have sophisticated designs, using online channels,” said a spokesperson for the company, adding the growing trend of online sales marketing in North American building materials industry due to the prolonged Covid-19.

BY JIN MIN-JI [jin.minji@joongang.co.kr]