The young invest in songs, sneakers and Rolex watches

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The young invest in songs, sneakers and Rolex watches

Young Koreans are investing their own way, into unusual assets like fractional real estate and music copyrights. They are even punting on sneakers.  
Those in their 20s and 30s are expressing an interest in non-conventional methods of investment that involve small sums of money and are not traditional financial investments.  
An office worker in his 20s invested in a 10-billion-won ($8.9 million) building in Yeoksam-dong, southern Seoul last November through Kasa Korea, a digital asset-backed securities platform.  
The building was securitized and sold at 5,000 won per share. It paid out a dividend of 47 won per share on Monday for an annual return of 3.1 percent.  
According to Kasa Korea, some 54 percent of its users are people in their 20s and 30s.  
Buying shares of Korea Exchange-listed real estate investment trusts (REITs) also allows people to indirectly invest in high-priced real estate. Some 10 REITs can be traded, and they pay dividends to investors.  
Sneakers are also popular. On sneaker resale platform Reple, a pair of Nike Dunk Low Retro Black was resold for about 380,000 won. The sneaker was originally priced at 119,000 won.
Resales have been made easier, as traders don’t have to deliver the shoes to the new owner. Reple simply keeps them in its storage and the traders buy and sell ownership certificates.  
Younger people are the main target for sneaker resale. According to Reple, over 80 percent of it users are young people who were born in the 1980s, 1990s or 2000s.
Of users on the platform between April 1 and April 26, about 33 percent were teenagers, while some 32 percent were those in their 20s and 16 percent were people in their 30s.  
Naver’s Kream, Musinsa’s Sold Out and Lotte Department Store’s Out of Stock offer similar sneaker reselling services.  
Celebrity limited-edition shoes are known for their rarity, which drives up the resell price. Nike’s Air Force 1 Para Noise, a collaboration with K-pop star G-Dragon, was sold for some 20 million won online. The sneakers were originally priced at 219,000 won.  
Piece, another joint investment platform, started a watch investment program on April 1 in which people can collectively invest in Rolex watches, such as the Cosmograph Daytona and Datejust. If the watches are resold at a higher price, the profits are divided among the investors.  
Music copyrights are also a popular alternative investment. On Musicow, users can buy and sell shares of songs, with songs such as Baekhyun’s UN Village going for 51,100 won per share and Brave Girls’ Rollin priced at 485,000 won per share. A share of Brave Girls’ Rollin, which was priced at about 24,000 won per share in February before the group went viral, rose high as 775,000 won on April 17.  
“Young Koreans are very familiar to using digital platforms and those investment methods,” said Lee June-young, a professor in Sangmyung University’s Department of Consumer and Housing Studies. “The funsumer trend is also reflected in the consumption behavior of the young.”
Funsumer combines fun and consumer.
Kim Yoo-seok, head of the digital value team at Open Route, agrees.  
“Young Koreans are afraid that they may not be able to achieve gains through traditional real estate and stock investments,” said Kim. “Alternative investments are their own ways of finding new investment sources.”  
An increasing number of people are scrambling to acquire financial assets through new methods, but investors must be cautious. When buying and selling items through platforms that aren’t authorized by financial authorities, buyers aren’t protected by the Depositor Protection Act or Financial Investment Services and Capital Markets Act.  

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