Coupang dips its delivery-service toes in Tokyo

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Coupang dips its delivery-service toes in Tokyo

A delivery man for Coupang Eats, Coupang's food delivery platform. [JOONGANG PHOTO]

A delivery man for Coupang Eats, Coupang's food delivery platform. [JOONGANG PHOTO]

 
Coupang, an e-commerce player listed in New York, is test-operating its delivery service in Japan in the company's first move to the overseas market.
 
A spokesperson of the SoftBank-backed company confirmed on Friday that it is offering its delivery service in select locations in Tokyo as a pilot project.
 
Multiple media outlets reported that the overseas unit started offering same-day delivery service for the Nakanobu area in Tokyo as of this month.
 
Users will usually receive their order within an hour. Items available on the Japanese app are not as diverse when compared to the Korean version.
 
When the company applied for an initial public offering on the New York Stock Exchange in March, it expressed its intention to expand into overseas markets.
 
Coupang has often applied the strategy of opening locations in smaller areas and then extending its operations to across wider areas when it launches new services.
 
Coupang Eats, Coupang’s food delivery platform, at first only served residents living in Gangnam, Seocho and Songpa districts, some of the wealthiest regions in Seoul. Only in June, last year, did it expand its services to cover the entire capital city. Gyeonggi was its next destination, which started the following month, and then moved to Jeju in March this year.
 
Japan’s e-commerce market is estimated to be worth $105 billion, with Amazon Japan being the top player.
 
BY PARK EUN-JEE   [park.eunjee@joongang.co.kr]
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