Ascott Limited continues to lead among serviced apartment brands
![From left: Somerset Palace Seoul located in central Seoul; Somerset Central Bundang in Seongnam, Gyeonggi. [SOMERSET]](https://koreajoongangdaily.joins.com/data/photo/2021/10/25/b28acfb0-096b-47b0-beb6-760f9ee45b11.jpg)
From left: Somerset Palace Seoul located in central Seoul; Somerset Central Bundang in Seongnam, Gyeonggi. [SOMERSET]
Ascott Limited (Ascott), CapitaLand Investment’s wholly owned lodging business unit, is one of the leading owner-operators with properties across the Asia Pacific, Central Asia, Europe, the Middle East, Africa and the United States. Somerset Palace Seoul, Somerset Central Bundang and Somerset Jeju Shinwha World are managed by Ascott.
Its portfolio of serviced apartments, co-living and hotel brands includes Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!
Ascott was awarded the top honor of “Leading Serviced Apartment Brand” in Asia, the Middle East and Oceania at the prestigious World Travel Awards 2021, the company said.
With a total of 17 accolades across the regions, Ascott won the most awards among serviced apartment companies. This marks the sixth consecutive year that Ascott was awarded these top recognitions in Asia and the Middle East, and the second consecutive year in Oceania.
In addition, Ascott was also voted ‘Leading Serviced Apartment Brand’ in China, Hong Kong, Malaysia, Philippines, Saudi Arabia, Singapore, Thailand and Vietnam. Voted by tourism professionals and business and leisure travellers worldwide, winners of the annual World Travel Awards are globally recognised as industry leaders.
“To continue winning these top honors even during such extraordinary times is strong validation of Ascott’s quality properties and world-class customer service,” Tan Bee Leng, managing director at Ascott, said.
“Amid the pandemic, it became ever more important for Ascott to step up engagement with our guests and members of our loyalty programme Ascott Star Rewards (ASR). As we look forward to the travel industry’s recovery, Ascott will continue to transform our lodging offerings to enable our guests to live, work and play with greater flexibility. Ascott remains committed to delivering the highest hospitality standards and we stand ready to welcome guests at our properties across over 200 cities worldwide.”
To unify its separate brand websites on one single global booking platform, Ascott launched www.discoverasr.com, which provides guests with one-stop access to lodgings across more than 130 cities in over 30 countries, along with its mobile application.
Somerset Palace Seoul offers comprehensive business services and recreational facilities designed for international executives and expatriates whether they are traveling for business or leisure. Strategically located in the downtown Seoul, Somerset Palace offers a beautiful garden and city views, the company said. Other parts of Seoul are easily accessible via subway stations.
Somerset’s apartments range in size from studio to penthouse. Each unit provides a luxurious, family-friendly living environment with high-speed broadband connectivity and entertainment facilities.
Located in Bundang, Gyeonggi, Somerset Central Bundang is within the Central Business District, one of Korea’s wealthiest and most-developed areas. It is ideal for both corporate and leisure travelers, Ascott said.
With proximity to an excellent transportation network, Somerset Central has easy access to numerous expressways and various modes of transportation including buses and cars.
Somerset Palace Seoul and Somerset Central Bundang are participating in the ASR program, and also implemented the Ascott Cares 7 commitments to improve guests’ overall wellness and safety.
BY SHIN HA-NEE [shin.hanee@joongang.co.kr]
with the Korea JoongAng Daily
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