Hanssem rethinks the home with online showcase
Hanssem’s biannual Lifestyle Trend Showcase marked its seventh edition since it first started in 2018. This year’s event was held online under the theme of “Good House Project,” focusing on the paradigm shift in how people think of their homes.
A house is no longer a mere physical space where people eat and sleep, Hanssem said, it’s where they work, study, rest, play and reach self-realization.
The change in the idea of living space comes with the change in lifestyle. Presenting a new lifestyle housed in a trendy interior, Hanssem unveiled its model houses created in collaboration with Chiho&Partners and B&A Design Communication.
It is the second time that Hanssem has collaborated with other companies for the event.
The two interior design companies presented one model house each: “Casa Cremosa” by Chiho&Partners and “Living on Nature” by B&A Design Communication.
Chiho&Partner’s project “Casa Cremosa” — meaning a house like a cream in Italian — was designed for a double-income family of four, with parents in their 40s and two middle school students.
Leading designer Kim Chi-ho’s distinguishing style naturally pervades the 120-square-meter (1,290-square-foot) space, a soft and luxurious living space in white, cream and beige, highlighted with a hint of orange and mint.
Chiho&Partners made the nontraditional choice of incorporating glass and mirrors, materials more commonly used for commercial properties, which made the space appear more like a chic gallery or a showroom rather than a typical house. The design company also forwent the standard coffered or tray ceiling to embed indirect lighting, creating a warm and soft ambience.
Embodying the natural textures, the white ceiling and walls were painted with eco-friendly materials. While a comfortable couch perfect for relaxation and indirect lighting add a sense of comfort, wooden furniture and wall panels completed the look.
Hanssem’s premium brand BACH, presented in the Rehaus style package for the first time, is another eye-catcher in the “Living on Nature” design. Rehaus, Hanssem’s remodeling brand, now includes a range of style packages varying from reasonably-priced offerings to premium lineups.
The Kitchen BACH 700 product used in the kitchen space featured beige wood to add a touch of luxury to the design.
The Showcase was opened on the Hanssem.com website. Visitors will find related images on the website, as well as the two model houses created in virtual reality.
The model house “Living on Nature” is also displayed at Hanssem Design Park in Nonhyun, southern Seoul.
BY SHIN HA-NEE [email@example.com]
with the Korea JoongAng Daily
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