CJ ENM signs partnership with Saudi Arabia

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CJ ENM signs partnership with Saudi Arabia

Published: 10 Jun. 2022, 18:14

Officials from CJ ENM and the Saudi Arabian Ministry of Culture pose for photos after signing a memorandum of understanding (MOU) at the CJ ENM headquarters in Sangam-dong, western Seoul, Thursday. From left are: Deputy Minister Hamed bin Mohammed Fayez; Culture Minister Prince Badr bin Abdullah bin Mohammed bin Farhan Al Saud; Miky Lee, vice chairwoman of CJ Group; and Kang Ho-sung, CEO of CJ ENM. [CJ ENM]

CJ ENM signed a memorandum of understanding (MOU) with the Saudi Arabian Ministry of Culture to jointly organize cultural events and make investments in content, the company said Friday.

Hamed bin Mohammed Fayez, Saudi Arabia's Deputy Minister of Culture, and CJ ENM's CEO Kang Ho-sung signed the MOU at the CJ ENM headquarters in Sangam-dong, western Seoul, Thursday.

CJ ENM and the Saudi Arabian Culture Ministry will co-organize various cultural events involving film, music, food and architecture. The company and the ministry will also make joint investments to nurture talent in their respective countries, CJ ENM said.

A particular focus will be on films. CJ ENM, in partnership with the Saudi Arabian Film Commission, will co-produce films targeting both Korean and Saudi Arabian audiences and feature Korean films in Saudi Arabian film festivals.

"We will be able to seek various cultural partnerships with this MOU," CJ ENM said in a statement. "This is especially meaningful in that it will allow our content business to expand to countries in the Middle East."

BY YOON SO-YEON [[email protected]]