No:ze's agency admits 'poor communication' led to breach of advertising contract

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No:ze's agency admits 'poor communication' led to breach of advertising contract

Dancer and choreographer No:ze on her way to film an episode of the variety show ″Men on a Mission″ at JTBC studios in Goyang, Gyeonggi, on Oct. 28, 2021. [NEWS1]

Dancer and choreographer No:ze on her way to film an episode of the variety show ″Men on a Mission″ at JTBC studios in Goyang, Gyeonggi, on Oct. 28, 2021. [NEWS1]

 
Dancer and choreographer No:ze's agency on Tuesday admitted that she had breached an advertising contract with a fashion brand, blaming the agency's "poor communication with the artist" for the mistake that led to accusations that No:ze was snubbing brands she did not consider luxurious enough.
 
"We said in the previous statement [released Monday] that the agency checks the period that the artist has to upload a post [on Instagram] and delivers the schedule to the artist who uploads it according to the deadline," said Starting House in a statement. 
 
"In this process, we have realized that due to a lack of attention from the agency and our poor communication with the artist, she was not able to upload the posts on time and deleted some of the posts that weren't supposed to be deleted.
 
"We are sorry to disappoint fans and advertisement officials. We recognize the seriousness of the situation and will try our best to not let something like this happen again." 
 
The statement follows a news article that said No:ze failed to upload a non-luxury brand's item to social media during the period defined in her contract. After the brand pursued her for months, she reportedly uploaded the item long past the deadline and then deleted it soon afterward. The report also said that No:ze's Instagram now barely displays any non-luxury brands' posts, leading to accusations that she was intentionally snubbing brands that she did not consider luxurious enough.
 
On Monday, the agency denied these claims, saying "It is not true that No:ze prioritizes uploads for luxury brands over medium-sized brands" and that it is also not true that she receives between 30 million won ($23,000) and 50 million won per post.
 
 

BY LEE JIAN [lee.jian@joongang.co.kr]
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