Samsung Electronics to unveil its new virtual avatar at IFA 2022
![Samsung Electronics will disclose its new virtual avatar, G∙NUSMAS, at IFA 2022. [SAMSUNG ELECTRONICS]](https://koreajoongangdaily.joins.com/data/photo/2022/08/29/0e46d389-e8a6-46ee-9db2-fc574d8b8dcf.jpg)
Samsung Electronics will disclose its new virtual avatar, G∙NUSMAS, at IFA 2022. [SAMSUNG ELECTRONICS]
Samsung Electronics will disclose its new virtual avatar, G∙Nusmas, at IFA 2022, the company said Monday.
G∙Nusmas is a small, blue alien with large beady eyes who works at Samsung Electronics as an engineer, according to the company. The name is Samsung spelled backward.
The company plans to release stories about its new virtual avatar across the company’s social media channels and connect with younger consumers.
“By letting our whimsical and brilliant alien show different sides of Samsung to the public, I hope our consumers can feel more familiar with our brand,” said Lee Young-hee, the chief marketing officer and head of global marketing at Samsung Electronics.
IFA 2022 will take place from Sept. 2 to 6 in Berlin.
BY CHO JUNG-WOO [cho.jungwoo1@joongang.co.kr]
with the Korea JoongAng Daily
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