Busan Tourism Organization to air web drama to promote city's hotspots

The poster for ″VB Travel,″ created by the Busan Tourism Organization [BUSAN TOURISM ORGANIZATION]

The Busan Tourism Organization will premiere a web drama series on Nov. 17 to promote various sightseeing areas in the southeastern port city.

Titled “VB Travel,” the rom-com series will be posted to the organization’s official YouTube channel Visit Busan every Thursday and Friday.

The show stars actors Seo Ji-soo, Jeong Hyo-jun and Oh Kyung-won and follows three friends who begin a travel agency in Busan. Seo is a former member of disbanded girl group Lovelyz.

“VB Travel” will highlight Busan’s famous hotspots, including Mount Yongdu Park, Bupyeong Kkangtong Market, Ilgwang Beach and Eulsuk Island.

“Our promotional web drama series from last year was a huge hit,” the Busan Tourism Organization said in a statement. “We hope that this show will also prove popular among the younger generation and foreign tourists, especially those who are interested in K-content.”

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]