[CES 2024] Stevie Wonder stops by Hyundai, Kia booths at CES 2024

Industry

Published: 11 Jan. 2024, 12:08 Updated: 11 Jan. 2024, 13:17

[CES 2024] Stevie Wonder stops by Hyundai, Kia booths at CES 2024

American R&B and pop legend Stevie Wonder visits Kia's booth at CES 2024 in Las Vegas on Wednesday. [KIA]

LAS VEGAS — Stevie Wonder visited Kia's booth at CES 2024 in Las Vegas on Wednesday.

The American R&B and pop legend was briefed on the company's latest mobility technology and sat in Kia's PV5 concept van, which was unveiled at the show on Tuesday.

PV5, slated for commercial production in 2025, is a type of PBV, or purpose-built vehicle, built on a flexible architecture with swappable bodies and designed for specific uses, such as shuttling and last-mile delivery.

Wonder then moved to Hyundai Motor's booth and tried the company's Digital Curated Experience, or DICE, a personal mobility platform that delivers a personalized experience during transportation.

American R&B and pop legend Stevie Wonder visits Kia's booth at CES 2024 in Las Vegas on Wednesday. [KIA]

He also tested Spatial Curated Experience, or SPACE, a social mobility platform based on inclusivity and circularity.

Wonder spent around 25 minutes at the booth.

A number of global celebrities have made appearances at CES 2024, which runs until Friday.

Singer G-Dragon visited the trade show on Tuesday, while American actor Robert Downey Jr. of "Iron Man" appeared at MediaLink's conference session the same day.

Blake Griffin, co-founder of Mortal Media and former NBA player for the Boston Celtics, is expected to make a visit to the show.

BY SARAH CHEA [chea.sarah@joongang.co.kr]