PSG to open store in Seoul, play in hangul kits this weekend
![Paris Saint-Germain's Lee Kang-in reacts during a Ligue 1 match against Le Havre AC at The Stade Oceane in Le Havre, France on Dec. 3, 2023. The PSG players wore jerseys written in hangul for the match. [AFP/YONHAP]](https://koreajoongangdaily.joins.com/data/photo/2024/03/05/05b0d391-0a8c-4d6e-9882-ad2c6bb299a8.jpg)
Paris Saint-Germain's Lee Kang-in reacts during a Ligue 1 match against Le Havre AC at The Stade Oceane in Le Havre, France on Dec. 3, 2023. The PSG players wore jerseys written in hangul for the match. [AFP/YONHAP]
Paris Saint-Germain will open a flagship store in Seoul on Sunday as it works to grow a bigger fan base in Korea.
The flagship store, set to open near Dosan Park in southern Seoul, will have PSG related goods like jerseys for sale, in addition to exclusive items collaboratively produced by the club and Korean brands.
PSG Asia-Pacific Managing Director Sebastien Wasels said in a press release Tuesday that he hopes the shop allows PSG, home of Korean midfielder Lee Kang-in, to communicate with more fans in Korea.
Playing as a regular pick on the national team, Lee joined the Ligue 1 champions last summer and has made constant appearances for the club.
After Lee joined PSG, the French club appeared in the Coupang Play Series — an exhibition preseason game series organized by Coupang — where they played a match against K League 1 team Jeonbuk Hyundai Motors in Busan in August last year.
PSG also released jerseys with players' names in hangul on the back, which they wore during a league game against Le Havre in December last year.
The club also held a viewing party in Seoul for that match, in cooperating with local partners here.
Another viewing party for Sunday’s fixture between PSG and Stade de Reims will take place after the opening ceremony of the flagship store. The game is set to start at 9 p.m. Korea time.
PSG will be in action with the hangul jerseys again for that match in commemoration of the opening of the shop.
PSG merchandise has previously been available in Korea through their partnership with local brand Over the Pitch. That reseller deal will continue even when the new store opens, an Over the Pitch representative told the Korea JoongAng Daily on Tuesday.
Before the flagship store opens on Sunday, a PSG pop-up store will also open at Starfield Hanam in Hanam, Gyeonggi on Saturday.
BY PAIK JI-HWAN [paik.jihwan@joongang.co.kr]
with the Korea JoongAng Daily
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