Olive Young opens Hongdae Town store featuring experiences, collaborations

CJ Olive Young is opening Olive Young Hongdae Town, a specialized store with enhanced offline experiential features, on Friday. [CJ OLIVE YOUNG]

CJ Olive Young is opening a store with enhanced offline experiential features, introducing monthly collaborations with different beauty brands and entertainment content such as movies, games, and characters, on Friday.

Olive Young Hongdae Town contains a layout with a pop-up zone for collaborations on half of the first floor, while the second floor will feature color cosmetics and premium brands, and the third floor will primarily showcase skincare products, according to the health and beauty store franchise Thursday.

With a total area of 991 square meters (10,667 square feet) across the three floors, the Olive Young Hongdae Town will be the chain's second-largest store, following the foreigner-friendly Myeong-dong Town store which opened in November.