KGC lounge draws fans at Lim Young-woong concert
![The Korea Ginseng Corporation’s (KGC) Jung Kwan Jang “Be Healthy and Happy” lounge booth [KOREA GINSENG CORPORATION]](https://koreajoongangdaily.joins.com/data/photo/2024/05/29/b5c8def9-da5a-4ec8-9bc4-9e5f640b26fc.jpg)
The Korea Ginseng Corporation’s (KGC) Jung Kwan Jang “Be Healthy and Happy” lounge booth [KOREA GINSENG CORPORATION]
The Korea Ginseng Corporation (KGC) announced the successful operation of its Jung Kwan Jang “Be Healthy and Happy” lounge booth at singer Lim Young-woong's solo concert, who is currently a model for the ginseng brand.
The booth, held at Seoul World Cup Stadium on May 25 and 26, offered experiential programs and events for concert attendees.
Designed to evoke a sense of health and happiness, the booth featured elements such as a wind path created with shading nets used in ginseng fields.
Inside, a large photo wall of Lim Young-woong adorned the booth, alongside previously unreleased stills from his commercial shoots and a showcase displaying the outfits he wore during filming.
Fans who participated in activities, such as the “Be Healthy and Happy” MBTI type check-up and the SNS certification event, received photo cards of Lim Young-woong and Jung Kwan Jang products as prizes.
KGC offered all booth visitors a welcome drink called Korean Red Ginseng Extract “Be Healthy and Happy” Ade, made with their flagship product, Jung Kwan Jang Korean Red Ginseng Extract.
Recognized for its five key benefits — boosting immunity, reducing fatigue, improving blood circulation, enhancing memory and providing antioxidant effects — this product is a steady seller loved by people of all ages.
A representative from KGC said, “We planned the booth to ensure that fans who attended Lim Young-woong's concert could enjoy the event with full energy. Given the enthusiastic participation of the fans, we will continue to conduct various events and activities to enhance our engagement with them in the future.”
BY JEONG SEONWU [jeong.seonwu@joongang.co.kr]
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Our reporters and editors retain complete editorial independence in the conception and production of Promoted Content.
with the Korea JoongAng Daily
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