Shein opens first offline pop-up store in Korea in Seongsu-dong neighborhood
Published: 08 Jul. 2024, 19:58
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- CHO YONG-JUN
- cho.yongjun1@joongang.co.kr
![Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday. [YONHAP]](https://koreajoongangdaily.joins.com/data/photo/2024/07/08/5ab6b278-bc78-43b4-97fb-120d7cd228e4.jpg)
Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday. [YONHAP]
Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday.
It is Shein's first offline pop-up store in Korea.
Shein formalized its entry into the Korean market on June 20 with the appointment of actor Kim Yoo-jung as its first global ambassador for its sub-brand, Daisy.
BY CHO YONG-JUN [cho.yongjun1@joongang.co.kr]
with the Korea JoongAng Daily
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