Nongshim Kellogg's Brawl Stars cereal collaboration a hit

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Nongshim Kellogg's Brawl Stars cereal collaboration a hit

Published: 17 Oct. 2024, 18:11

Shoppers rush to buy Kellogg's cereal products as part of a Brawl Stars special event at Starfield Mall's Jukjeon branch. [NONGSHIM KELLOGG]

Shoppers rush to buy Kellogg's cereal products as part of a Brawl Stars special event at Starfield Mall's Jukjeon branch.

The event by Nongshim Kellogg collaborated with video game developer and publisher Supercell to release special edition products. Coupang began offering the cereals on Oct. 12, with 500 packs snapped in the first minute of presales. Half the 100,000 units sold out during the offline event.

The product has now hit shelves at Emart, Homeplus and Lotte Mart branches nationwide. The Jukjeon event welcomed more than 5,000 shoppers over two days.