The biggest takeaways from CinemaCon 2019
It’s a time of great change in the movie business. The film distribution landscape has been irrevocably altered with Disney’s still-fresh acquisition of Fox, the competition from streaming is only getting more intense, and, even though last year was a record one at the box office, this year isn’t off to the best start.
Publicly, at least, the big Hollywood studios were unwavering in their message: we’re committed to the theatrical experience.
Here are some of the biggest takeaways from the annual gathering of theater owners and distributors.
The elephant in the room
Netflix has never attended CinemaCon, nor has the streaming giant even asked to be part of the splashy product showcase. Yet veiled, and sometimes explicit, references seem to come up in every presentation every year to the looming competitor that’s seen as a threat to the theater-going experience. Helen Mirren even said, “I love Netflix, but [expletive] Netflix.”
This year was a little different, since Netflix recently joined the Motion Picture Association of America.
“We are all stronger advocates for creativity and the entertainment business when we are working together. All of us,” said MPAA chairman and CEO Charles Rivkin.
AMC CEO Adam Aron even said that he’s even open to Netflix playing in his company’s theaters, but only if they play by the same rules as all the other studios in Hollywood.
The footage that hit
Hollywood studios spend a lot of money to bring stars like Charlize Theron, Jim Carrey and Arnold Schwarzenegger, trailers and footage to Las Vegas, but the downside is that no matter how charming or funny they are, only a few really ever manage to break out in a big way. Paramount’s Elton John musical “Rocketman” got everyone jazzed and singing along to his classic hits, while teasing the high-highs and low-lows of rock star life.
Disney brought out the classic “everything the light touches” scene from its CG/live-action adaptation of “The Lion King.” The stunning landscapes and life-like fur shown of Simba and his father gazing out at the sunrise had many seeing dollar signs in their future.
Disney shows off its new toy
The Disney/Fox deal may have been an arranged marriage, at least for the remaining executives at 20th Century Fox and Fox Searchlight, but everyone put on a good face for the theater owners while also referencing the magnitude of the change. It was a little strange to see a montage featuring “Avatar,” “Titanic,” “Hidden Figures,” “Toy Story,” “Frozen” and the “Avengers” all together. But the 2019 Fox releases have been officially blended in with the Disney releases - and some will have to move as they currently occupy the same release dates.
Diversity brings audiences
For an industry propped up by the successes of superhero films, every studio seemed keen to remind theater owners that they don’t just make those kinds of movies. And indeed, the message remains that diversity sells. Last year, when films like “Black Panther” and “Crazy Rich Asians” became massive hits, ticket-buyers were younger and more diverse than ever.
It’s fitting, then, that the convention brought out “Crazy Rich Asians” director Jon M. Chu to talk about why, when faced with a choice between a streaming release or a theatrical one for his film, he chose the latter.
“The weekend became a can’t-miss cultural event. This story would not have happened without the theatrical experience [...] we made movie stars,” Chu said. “In a time when we need shared experiences more than others to help see each other, [cinema] can be the most powerful, potent tool.”
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