Korea Joongang Daily
Korea JoongAng Daily

Marketing pioneer Choi Won-seok delves into pop-up trend in Seoul's Seongsu-dong

Choi Won-seok, CEO of Project Rent, defies the today's online retail trends by focusing on offline marketing and pop-up stores.

2024-06-17

New 'mix coffee' cafe serves up Korean classic with modern twist

newmix coffee serves up the classic "mixed coffee" with a twist as it looks to promote Korea's iconic coffee to the world.

2024-04-20

SHINee's Key creates a "Sweet Escape" through new exhibition

Fans of boy band SHINee’s Key are invited to a special experiential exhibition featuring the singer’s music, held at Seongsu-dong, eastern Seoul.

2024-03-08

Seoul Fashion Week kicks off with two locations and even more programs

Seoul Fashion Week 2024 F/W started early and expanded to Seongsu-dong, with new shows and a showroom tour to attract global buyers. Seongsu-dong offers a historic fashion scene with flagship stores and a shoemakers' street.

2024-02-01

Immersive Kodak Apparel flagship opens in Seongsu

Kodak, the 130-year-old film photography company known for its disposable cameras, has revamped its iconic film heritage into a stylish apparel brand. And younger Koreans can’t get enough.

2024-01-26

[2024 Top Picks] Princesses, coffee and more: Visit these must-see pop-ups before they close

Disney's 100th Anniversary pop-up and Kanu's On The Table coffee experience offer immersive entertainment and, in the case of the latter, personalized coffee recommendations.

2024-01-02

Performances by NCT 127, aespa to mark return of Sampyo site to Seoul's bosom

Sampyo’s ready-mixed concrete production site in Seongsu-dong, eastern Seoul will be temporarily opened to the public on Thursday as a space for cultural and leisure activities.

2023-10-04

Samsung opens flagship store of fashion brand Beaker in trendy Seongsu-dong

Samsung has joined Korea’s fashion hub Seongsu-dong, located in Seongdong District, eastern Seoul. Beaker, an online contemporary boutique fashion brand under Samsung C&T’s fashion division, opened its third flagship store last Friday, marking...

2022-11-22

Local fashion e-commerce site Musinsa to relocate headquarters to Seongsu-dong

Musinsa, a large local fashion e-commerce site, has found a new home in Korea’s rising fashion mecca. The platform announced Friday that it is moving its headquarters to Seongsu-dong in Seongdong District, eastern Seoul, and that it will be called...

2022-10-04

Not so concrete

An excavator demolishes Sampyo’s ready-mixed concrete plant in Seongsu-dong, eastern Seoul, on Tuesday, ending its 46-year history.

2022-08-16