The industrial city hopes to capitalize on its links to Nongshim's popular product and the Kyochon Chicken brand.
The global popularity of K-food led to a surge in exports of ramyeon, gim and cooked rice this year, leading to gimbap shortages in Korean supermarkets.
The widely popular frozen gimbap from Trader Joe's has returned home to Korea and is now available through the Emart 24 convenience store chain.
Trader Joe’s newly launched frozen gimbap product is taking the U.S. market by storm. The seaweedwrapped rice rolls became a sell-out sensation shortly after their introduction in early August.
Trader Joe’s newly launched frozen gimbap product is taking the U.S. market by storm. The seaweed-wrapped rice rolls became a sell-out sensation shortly after their introduction in early August.
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