Shinsegae Food started selling Better Meat, a plant-based lunch meat, at all E-mart stores along with three baked goods containing the meat alternative on Thursday.
Despite nagging questions about the benefits of meat substitutes, companies and consumers are jumping on the bandwagon as they try to do their bit and tick the right boxes.
Shinsegae Food rolled out its first meatless meat Wednesday, choosing to start with cold cuts, bologna in specific.
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