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Cellular Phone Makers Are in Borderless War

Nov 08,1998
Cellular phone handset manufacturers are in a borderless war both from within the country and with outside suppliers.
According to a related business source, Samsung, LG, and Hyundai formed the 'Big 3' in the cell phone market, so far. But this is now rapidly changing since American Motorola, Finland's Nokia and Swedish Ericsson started their invasion into the Korean market.
Nokia and Ericsson are competing for the world #1 and are fixed to capture a large chunk of the Korean market share by the end of this year, probably using CDMA(Code Division Multiple Access) technology.
Last month, Motorola debuted a folder style 'Startack' model with a cheap price and signed a contract for 400,000 units with SK Telecom.
Facing a make or break situation, domestic companies are eager to keep their market share by turning out new models in a hurry. Samsung has issued their own fresh folder-type Any-call model and exported 1 million dollars worth to Europe.
LG also will send 70,000 units of 'Cion' hand-set to American Bell Atlantic for the first time this year.


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