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A leg up on the competition

May 29,2010
Models showcase mini liquid crystal display televisions made by Haier Korea, the local unit of the Chinese electronics giant Haier Group, yesterday at the Press Center in central Seoul. The company aims to expand its business here and overcome its low-quality brand image by targeting thrifty consumers. The television pictured costs 290,000 won, which is almost the half the price of a similar product from a Korean brand such as Samsung or LG Electronics. The television has been introduced in more than 160 countries around the world. [YONHAP]



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