Companies Target Female Customers

Women cannot be ignored when it comes to the world of advertising and marketing. Business companies have increased their targeting of women primarily because of a surge in women's purchasing power but also due to the Internet and a rise in home shopping channels on TV.
Due to this, manufacturers, the service industry and cyber companies are focusing marketing campaigns and various sales methods for female customers.
Automakers are trying to make car interiors and storage space more attractive and practical for women.
Daewoo Motors' new model, the Rezzo, comes with a makeup mirror and sunvisor extension attached above the driver's seat plus a compartment under the seat suitable for storing high heels and small umbrellas.
About ten years ago, only ten percent of women had a diver's license, but that has now risen to 26 percent.
Service stations are also providing better and more courteous service for female customers.
A station in northern Kyunggi Province started its 'open bonnet service', in which attendants check the oil and other fluids, as wells as clean the filters for female drivers free of charge. This move has paid off as the station has seen a 15- percent rise in sales.
Online, portal sites like 'Women 21' and 'Womenplus' are aiming to reap the huge sales potential of Internet shopping in the future.
Choi Joon, who heads LG Home Shopping', recently stated, 'Although the number of Internet users has been dominated by men, at a 75 to 25 ratio, women now account for 40 percent of all electronic business exchanges, and as in the United States' case, that figure promises to grow in the near future.'
Suh Ik-jae:ikjae@joongang.co.kr