[LETTERS to the editor]Time for Korea’s international branding
I lived in Korea for a couple of years and enjoyed my stay. I am now back in the United States.
Korean corporations such as Samsung and LG are incredibly successful, but the main problem with Korea is its branding. Many people do not have any image of Korea, its cuisine or its culture. This is such a disappointment because Korea has several assets. For example, you can find Chinese, Thai, Mongolian, Japanese and Vietnamese restaurants in local shopping malls across the country, but not Korean. There are several Korean restaurants in ethnic Korean enclaves, but that’s it. Koreans are very closely knit, but that is affecting the country in a negative manner.
The Korean government needs to go on a marketing campaign for its country, culture and food in countries outside Asia. Samsung and LG are doing this, so it shouldn’t be hard to market the country’s culture, too. Selling consumer products and automobiles isn’t the only way to develop one’s economy. Tourism and food are equally as important and can attract large amounts of capital into the economy.
Now is the time to brand Korea.
Jason Roberts, the United States