Do You Matter? How Great Design Will Make People Love Your Company

AUTHOR: Robert Brunner, Stewart Emery

GENRE: Marketing & sales

In this mostly well-argued book, industrial design expert Brunner and corporate consultant Emery put forth a design manifesto: building a successful company is not just about the shiny end product but about designing every aspect of the customer’s experience. By paying just as much attention to store design, Web sites and customer support as to the product or service being sold, a company can build an emotional relationship with its customers and therefore secure market share for life. They contend that design should influence every single business decision and will lead consumers to become truly invested. Combining their knowledge of design and branding, the authors have essentially repackaged a simple idea: the customer’s feelings matter.

Provided by Tongbang Publications Import Inc. These new imports are available at major bookstores such as Youngpoong Bookstore and Bandi & Luni’s.