Exhibit champions five award-winning industrial designers
The new exhibition, “The Winner and the Designer,” which is being held at Gallery Iang, displays the work of five of these young artists, who are changing the map of Korean industrial design.
The five Korean designers - Yi Je-seok, Seol Euna, Song Won-june, Park Sung-woo and Jeon Jin-soo - are all in their 20s and 30s. As individuals, they have won some of the world’s top design prizes, including the IF Design Awards (given by International Forum Design in Hannover, Germany), the International Design Excellence Awards (given by BusinessWeek magazine and Industrial Designers Society of America), and the Red Dot Design Awards (by Design Zentrum Nordrhein Westfalen in Essen, Germany). What the five designers have in common is that their designs are warm-hearted, witty and interactive.
A good example of the interactive work on display is a digital installation Seol created for a Nike store in 2008. The installation employed a touch screen with an image of figure skater Kim Yu-na that was responsive to the viewer’s touch. When people touched the screen, Kim, who was stretching in the background, would approach the screen, put her hand up to it and say “Can you feel my passion?” This gave viewers the impression that they could communicate with Kim through the screen. Seol received numerous awards for the work.
Also on display is Park’s “Voice Stick,” which earned an IDEA silver medal in 2008. The device, created for the blind, transposes Braille into sound. Another of Park’s designs entitled “Energy Seed” is a lamp powered by dry-cell batteries.
“What it looks like doesn’t matter that much. The most important thing in design is that your true message is delivered through the design,” Yi said.
*“The Winner and the Designer” runs through Jan. 24 at Gallery Iang in Hyehwa-dong, central Seoul. Admission is free. Hours are 11 a.m. to 8 p.m daily. Go to Hyehwa Station, line No. 4, exit 1. For more information, call (02) 3672-0201.
By Lee Eun-ju [email@example.com]
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