Throughout a 12-song ordeal, there isn’t a single moment in which your head starts to spontaneously nod. Shallow lyrics that mix in the overused “oh baby” phrase fail to catch the ear, too.
The title song, “Oh!,” is supposed to deliver that knock-out punch with its “Oh ... Oh ... Oh” chorus that leads into the Korean word oppa (which means “elder brother” - but it’s also used by girls to refer to their boyfriends), but the magic just isn’t there.
Attempts at R&B, electronic pop and bossa nova are made, but this bubble gum has popped.
Nevertheless, legions of fans will still be happy just watching the video clips, because the group still has their looks. By Brian Lee
Label: SM Entertainment