2012.7.10 NEW ARRIVALS

Home > Culture > Arts & Design

print dictionary print

2012.7.10 NEW ARRIVALS


The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

AUTHOR : Olivia Fox Cabane

PUBLISHER : Portfolio Hardcover

PRICE : $25.95

GENRE : Self-Help

What if charisma could be taught?

For the first time, science and technology have taken charisma apart.

What you’ll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You’ll get the insights and techniques to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

“The Charisma Myth” is a mix of fun stories, sound science, and practical tools.


The Wide Lens: A New Strategy for Innovation

AUTHOR : Ron Adner

PUBLISHER : Portfolio Hardcover

PRICE : $29.95

GENRE : Business & Investing

How can great companies do everything right - identify real customer needs, innovate, beat competitors to market - and still fail?

The sad truth is many companies fail because they focus too intensely on their own innovations, and neglect the innovation ecosystems on which their success depends.

Innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

He offers a new perspective on triumphs like Amazon’s e-book strategy and Apple’s path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, “The Wide Lens” will change the way you see, the way you think - and the way you win.



AUTHOR : R. J. Palacio

PUBLISHER : Knopf Books

PRICE : $15.99

GENRE : Children’s Books

August Pullman was born with a facial deformity that, up until now, has prevented him from going to a mainstream school. Starting fifth grade at Beecher Prep, he wants nothing more than to be treated as an ordinary kid - but his new classmates can’t get past Auggie’s extraordinary face. “Wonder,” now a New York Times best seller, begins from Auggie’s point of view, but soon switches to include those of his classmates, his sister, her boyfriend and others. These perspectives converge in a portrait of one community’s struggle with empathy, compassion, and acceptance. In a world where bullying is an epidemic, this is a refreshing narrative full of heart and hope. R.J. Palacio has called her debut novel “a meditation on kindness” - indeed, every reader will come away with a greater appreciation for the simple courage of friendship. Auggie is a hero to root for, a diamond in the rough who proves that you can’t blend in when you were born to stand out.
Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)