China ramps up presence at trade show

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China ramps up presence at trade show

Chinese electronics makers have increased their presence at this year’s Consumer Electronics Show (CES) now under way in Las Vegas as part of their efforts to go global.

The CES, one of the world’s largest technology fairs, started on Tuesday and will run through today, featuring roughly 3,000 companies occupying a CES record of 1.87 million square feet of exhibition space.

DisplaySearch said Chinese TV manufacturers are aggressively promoting themselves at this year’s CES and are determined to garner the attention of visitors from all over the world.

Hisense Electric has moved into the booth location formerly occupied by Microsoft and is directly across from Intel, representing a significant upgrade for the company from last year’s event, the market research firm said.

Hisense is showcasing many technologies found at market leaders, including transparent LCDs, 4K resolution, which refers to the horizontal resolution of 4,000 pixels for digital TVs, and voice- and gesture -recognition technologies.

TCL has also greatly expanded its booth presence, which is located directly next to Panasonic, ensuring that the Chinese firm will see heavy traffic, according to DisplaySearch.

“Chinese brands are very serious about expanding their share in the U.S. and competing aggressively with traditional U.S. TV brands, with both advanced technology and stepped up marketing and promotions,” said Paul Gagnon, director of North American TV research for DiplaySearch.

Chinese electronics makers have been ramping up efforts to sell low-priced TV sets globally in an attempt to compete with dominant Korean TV players like Samsung Electronics and LG Electronics.

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