Rihanna lights up London fashion show
So no one was surprised by the double-volume hip-hop music, smoke machines and champagne that greeted guests at the unveiling of her Rihanna for River Island collection.
And few were taken aback by the bad girl, rock chick styling of some of her clothes, with tight-fitting jersey outfits and dresses cut to show more than a bit of leg.
It was a fun, flattering collection aimed at young women, containing nothing shocking or outrageous from a singer who has been known to bring those elements to her live performances.
Many of the outfits had a simple, monochrome look - in off-reds, yellow, navy, black and other colors - and they were cut to look good on those blessed with a fit physique.
Some were satin, some jersey and some of the short skirts were made with denim and matched with crop tops or T-shirts. AP