LG Hausys to start targeting North American consumers

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LG Hausys to start targeting North American consumers

LG Hausys announced yesterday it will step up marketing targeting consumers in North America after participating in NeoCon 2013, the largest interior design exhibition in North America, with over 700 countries represented.

More than 40,000 potential customers are expected to attend the event in Chicago, which ends today.

The Korean company is displaying various products related to its HI-MACS solid acrylic surfaces.

LG Hausys plans to aggressively expand in the North American market through a retail network, including Home Depot.

“With top-of-the-line technologies and designs we will lead the North American market, where there is fierce competition among world-leading construction material companies,” said Kim Bong-soo, who heads LG Hausys’s American operation.

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