Dongsuh Food drops prices on all coffee lines up to 10%

Korea’s largest instant coffee maker, Dongsuh Food, will slash prices on its major coffee products by five to 10 percent beginning Sept. 2 because of the falling prices of international coffee beans, the company said yesterday.

Dongsuh will cut prices on 20 products, including all types of Maxim Instant Coffee, all kinds of Maxim Coffee Mix and all varieties of Kanu premium coffees.

The price of 200-gram packages of Maxwell House Mocha will be cut 10 percent from 5,480 won ($4.91) to 4,930 won, the price of 500-gram units of Maxim Original will be cut 7.5 percent from 15,260 won to 14,120 won and the price of 1.2 kilogram packages of Maxim Mocha Gold Coffee Mix will be lowered 5 percent from 11,350 won to 10,780 won.

“In order to contribute to price stabilization and to boost demand during this downturn, we decided to lower prices,” said a spokesperson for Dongsuh Food.